Retail Marketing And Customer Loyalty Programs


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Creating customer loyalty is very beneficial to a retail enterprise. Standard retail marketing strategies have arisen that encourage customer loyalty. Customer loyalty programs range from simple paper punch cards to stylish credit card like membership cards that may be swiped. It appears that everyone is getting into the customer loyalty thing. You cam find programs in your local tiny latte bar towards the major commercial chains.

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The consumer loyalty programs pass by many different names. Loyalty card, rewards card, points card, advantage card, or club card are the most common names used. Notwithstanding what they are called, they all work in an extremely similar way. A card that appears a lot like a credit card is distributed. These cards have a magnetic strip or perhaps a bar code that can be scanned to the store's point of sale system.

Many people are used to calling scalping systems a cash register but the technology makes this a misnomer. It is a point of sale system which can be an integrated computerized commercial sales payment management system that operates over a network. This system is integrated with inventory systems, merchandise restocking systems, sales commission systems along with other systems.

Loyalty card holders receive discounts, special deals and therefore are eligible for contests and promotions. Card holders may also receive emails containing coupons and discount rates and special deals. The store will conduct online surveys to compile customer comments. The survey will include a contest which offer cash prizes for patrons who complete the web survey.

Almost all the major commercial outlets are selling these type of card club loyalty programs. Customers certainly appreciate they and them are very beneficial to the commercial business. Even smaller local commercial stores are sponsoring these types of programs. Restaurants also are beginning to organize loyalty clubs. Virtually any type of commercial business can use this type of structured loyalty marketing programs. In addition to issuing the credit card style loyalty club card, businesses issue smaller key cards, which are small cards that may be conveniently hooked to a keyring.

Owners of commercial sales outlets have an ulterior motive in issuing these cards besides increasing sales. As the cards communicate with the store's point of sale computer systems, their databases can track everyone's purchases. This enables the commercial sales operation to target ads specifically for the purchasing habits of human card holders. Inventory can be more efficiently managed. This benefits both the commercial sales outlet as well as the customer since the customer gets the products they want and also the business is increasing sales.

There has been ethical questions raised about the predominance of the loyalty cards. Privacy issues are frequently discussed concerning these advertising models. However, the customer just isn't coerced into joining the loyalty club. In addition, customers clearly take advantage of receiving discounts, affordable prices and being notified when products they may be interested in are available.

There isn't any question that these customer loyalty programs are a permanent part of retail marketing. They're not only found in the traditional brick and mortar commercial sales outlets but they are widely utilized in e-commerce internet sales too. It is expected why these marketing techniques will only grow newer in the future.